“Ru”minations: Howey Place

VoxFrocker Ru Elliot reports from Makers Lane, the most Melbournesque of Melbourne Fashion Week’s runways, dedicated to one of the city’s trailblazing heros, Simon Shineberg. Scroll down to meet the crew, and click back here and here for more daily updates by fashion’s future journalists and photographers.

Words: Ru Elliot Photographs: Theadora Violet

Mr. Simon Photo: Theadora Violet

Makers Lane runway, a collaboration between Melbourne Made and FashLab, was testament to the enduring spirit of progress and craftsmanship this city has always offered.

Asher & Archer. Photo: Theadora Violet

Fourteen 14 designers reinterpreted the aesthetic codes of one Simon Shinberg, a boundary-pushing designer with a penchant for pizzazz who re-defined fashion conventions for women in the 1960s and 1970s.

Amano by Lorena Laing Photo: Theadora Violet

At a time draconian rules discouraged or banned women from wearing pants in many public forums, Shineberg offered them liberating pantsuits and jumpsuits in his Mr. Simon and Sharene Creations collections, both manufactured in the Makers Lane runway venue, Howey Place. 

Mr. Cuff Photo: Theadora Violet

The show opened with some of Simon’s original designs before segueing into the contemporary collections. Each designer had pulled different elements from the originals, particularly his metalic and iridescent variations. Sometimes, the nods were subtle: the copper shine of a zip in Mr Cuff’s effortless menswear, for example.

Julie Goodwin couture Photo: Theadora Violet

Sometimes the references were overt. Couturier Julie Goodwin’s twist on Simon’s white shirt and silver dress for example (above) was a vision of contemporary chic, a glamourous definition of modern cool. As a designer specialising in bespoke tailoring Julie could be described as a perfect candidate for “reinventing” Simon’s aesthetic codes.

Asher & Archer Photo: Theadora Violet

Lisa Barron has crafted her own legacy since 1983 and for Makers Lane showed gowns as shimmery and slinky as any worn to infamous New York disco, Studio 54. Silhouettes hugged curves, moved effortlessly and were optically elongated by the luxury fabrics’ subtle vertical lines.

Walker Photo:P Theadora Violet

Some designers ditched Simon’s metallic motifs as inspiration in favour of reinterpreting his lace. Walker, for example, a Melbourne brand inspired by traditional Scottish knits, transposed Simon’s distinctive elements of vertical line and floral lace onto strikingly structured knitwear.

Staples. Photo: Theadora Violet

Corde Couture closed out the show, its intricate hand-crafted macrame pieces speckled with those metallic memories again, Simon’s legacy realised with such skill, such craftsmanship.

Corde Couture Photo: Theadora Violet

And in the end, that’s what this runway was all about. The skill, craft and hand.

Stephanie Browne Photo: Theadora Violet

From Mr Simon’s time to the designers of today and, hopefully tomorrow, there is legacy worth remembering here, craftsmanship worth saving here, a desire to escape fashion’s traps of speed and excessive production.

Mr. Simon Photo: Theadora Violet

It would be oh so wonderful if they could exist forever.

Staples Photo: Theadora Violet

Meet the VoxFrockers

Ru Elliot, journalist

Ru Elliot, journalist
With three years in nightlife and experience in both contemporary and vintage fashion, Ru continues to explore the links between the past and contemporary fashion and the current Zeitgeist. Studying a Bachelor of Design in Fashion and sustainability has brought renewed focus to her personal practice and a reinvigorated eye and mind. Ru’s journalism projects have also featured in publications such as Alice.D magazine and in zines based in Melbourne, London and Paris. She has recently taken up poetry and can be found reading it across Melbourne’s inner north. This is Ru’s third tour on the VoxFrock Rookie Crew.

Theadora Violet, Photographer/Crew mentor

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Theadora Violet
Theadora is a photographer and videographer increasingly in-demand for fashion, commercial event and private client projects. She is a science graduate and studied film animation and photography at Deakin University. Theadora is also a seasoned traveller, equally passionate about photographing fashion as exotic locations and far-off destinations. Her fashion photography is nuanced, narrative-driven and tends to reportage. This is Theadora’s third tour on the VoxFrock Rookie Crew.

ABOUT THE VOXFROCK ROOKIES

The Voxfrock Rookie Crew is a selective industry-based mentoring programme for tertiary graduates of journalism, photography and related study majors who have a genuine interest in developing high quality strategies to report, write and photograph fashion as a complex and inspiring social construct. Crews have been run for more than a decade by veteran fashion editor Janice Breen Burns (mentoring journalism) and legendary VogueAustralia shooter Monty Coles (mentoring photography). Star graduates of the Voxfrock Rookie programme, Chrissy Dore and Tilly Parsons and Theadora Violet graduated to support crews as on-site mentors. Many VoxFrock Rookie Crew alumni – too many to list here – have progressed to stellar careers in fashion, media and related industries. In 2023, the VoxFrock Rookie Crew was folded into the mentoring programme run by FashLab, Melbourne’s community of independent small brands and related creative professionals and craftspeople working in all categories of Victoria’s fashion industry.

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