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    • In Love With Upcycling

      Voxfrock photographer Reannon Smith fell hook seam and hemline for the National Trust’s The Vault runway of recreated fashions at Melbourne Fashion Week. This is her ode and photographic tribute to…

    • Reannon/Carlin: Dining In

      MFW’s dining runways chime like laid-back throw-backs to a by-gone era of leisurely Parisian salons and cashed-up punters frock shopping over day-time flutes and elegant afternoon teas. Bottom-line: they’re an exceptionally…

    • Pool Work

      Fashion Week wrapped its first runway around Le Meridien Melbourne’s swim deck, dramatically backdropped by a sweep of steeples, parliament Romans and city skyline. More drama than your average runway and…

    • The Future Is In Their DNA

      M/FW’s student and emerging designers are more serious about fixing the industry than their predecessors have ever been. (Main photo: from M/FW student runway 2022. All other photos: Reannon Smith. (Scroll…

    • Pushing “Melbourne-esque-ness” to the world

      Maverick local designer Estelle Michaelides is fresh from launching her new label, Saint Stella M in Paris during fashion week. Now, as part of MFW 2023, it’s our turn. Estelle Michaelides…

    • Saving Planet Fashion’s problems, Tech by Tech

      A laundry list of fashion industry problems is being solved by digital dreamers and tech entrepreneurs. You’ll meet some of the most intriguing at Creative Victoria’s M/FW Conversations series. Imagine being…

    • Will You Frock Up For This One?

      Tapping Melbourne’s unique brand of cool, luring the fashion crowd out to become part of the show is priority work for M/FW’s creative crews. Creative Victoria digs into how they do…