When Melbourne Fashion Week‘s fashionistocrats frock up and swarm out of the ‘burbs we’re there, lenses whipping like heat-seeking missiles, picking off the most intriguing, the icy-coolest, the utterly fashionistically fashionable on their way to the frows. Was that you The VoxFrockers snapped outside Ganbu Marra? Mooching on Little Bourke? Posing for paps outside Opulence on Collins? Odds-on, it was Theadora Violet or Joy Zhang caught you in the act: best dressed, most gorgeous, coolest streetstyle. Scroll down to meet the VoxFrockers Theadora and Joy and click back here and here for one more daily update from Melbourne Fashion Week 2025.
Theadora is a photographer and videographer increasingly in-demand for fashion, commercial event and private client projects. She is a science graduate and studied film animation and photography at Deakin University. Theadora is also a seasoned traveller, equally passionate about photographing fashion as exotic locations and far-off destinations. Her fashion photography is nuanced, narrative-driven and tends to reportage.
Joy is a freelance photographer and creative entrepreneur, exploring multiculturalism and identity. Her exhibitions include Hues of Fiji 2024 (Sydney) and New Silk Road 2023 (Shanghai). Joy has worked at Paris and Copenhagen Fashion Weeks for brands like Zuhair Murad and Ganni, and Star TV/ESPN in Shanghai. Holding a Ph.D. in creative industries and Asian cinema, she also fosters collaborations between Australia and Asia, facilitating coproduction projects in the arts and film industries.
Meet the VoxFrockers
The Voxfrock Rookie Crew is a selective industry-based mentoring programme for tertiary graduates of journalism, photography and related study majors who have a genuine interest in developing high quality strategies to report, write and photograph fashion as a complex and inspiring social construct. Crews were run for more than a decade by veteren fashion editor Janice Breen Burns (mentoring journalism) and legendary VogueAustralia shooter Monty Coles (mentoring photography). Janice Breen Burns now runs the crew solo with graduates of the Voxfrock Rookie programme, Chrissy Dore, Tilly Parsons and Theadora Violet who now support crews as on-site mentors. Many VoxFrock Rookie Crew alumni – too many to list here – have progressed to stellar careers in fashion, media and related industries. In 2023, the VoxFrock Rookie Crew was folded into the mentoring programme run by FashLab, Melbourne’s community of independent small brands and related creative professionals and craftspeople working in all categories of Victoria’s fashion industry.
