Atusa’s basket of best VAMFF brands

Meet Voxfrock Rookie journalist Atusa Moghaddam, below, a young woman whose life is infused with fashion on every level, from her RMIT design degree to her current career, managing stores and teams for Australian brands including one of Voxfrock’s faves, Morrison. Atusa says she “feeds her soul” with fashion and writes, “to embed the experience”. Right now, she is plunging even deeper into her fashionable future with journalism studies at Collarts and this, her second stint as a hardworking Voxfrock Rookie journalist.

Atusa’s assignment this week was to harvest a basket of her favorite collections from the dozens shown on VAMFF runways and here it is. How does it compare to yours?

Words: Atusa Moghaddam. Photographs: Ben Macri and Lucas Dawson

VAMFF has delivered fashion to empower women, an arsenal without restriction on any exploration of femininity. Fashion free of conventions and modelled this week by the most diverse model army ever seen. I call it Unframed Fashion

Akira Isogawa (below) modifies traditional Japanese designs and techniques. He marries light and heavyweight natural fabrics to create strikingly layered looks with instantly recognisable feminine and masculine symmetry.

Photo: Ben Macri

Bianca Spender’s styles showed true tailoring proportions, aligning sophisticated and cutting-edge looks, reflecting her simple design strategy to ‘find a sense of balance’.

Photo: Lucas Dawson

CAMILLA AND MARC. The dynamic duo pairs chic, exquisite tailoring with feminine prints and keen attention to detail, setting a new benchmark for luxury.

Photo: Lucas Dawson

KITX. Sustainable meets a squad of bold, curious and cocky designs.

Photo: Ben Macri

Dion Lee. His play of technical structure and softness, iconic laser-cut panels in skirts and dresses, some shots of bright colour, some neutral or starkly black and white.

Photo: Ben Macri

Lee Mathews. A collection designed for free-spirited forthright women.

Photo: Lucas Dawson

Morrison. A romantic red print, tiered sheer oceanic blue silk georgette pieces, and a range of cable knits might melt your heart.

Photo: Ben Macri

Thurley. Youthful spirit and guilt-free luxe regardless of age or body. The presence of curvey supermodel Ashley Graham on designer Helen O’Connor’s runway was memorable.

Photo: Ben Macri

Jason Grech. A rewind to iconic 1980s New York nightclub Studio 54; metallics, exaggerated shoulders and some fringing too.

Photo: Ben Macri

 

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