Voxfrock Rookie photographer Reannon Smith and journalist Atusa Alexandra Moghaddam, capture the essence of Melbourne Fashion Week’s most vibrant show
Fashion serotonin. That’s what I am calling this show. After an epically long winter of rainy cold days, designers switched up the mood with colourful, joyous clothes.
“Serotonin: a chemical produced in your brain that affects the way you feel; making you feel happier, calmer…”
Yummy sugared floral prints, energetic 1980s-esque power-dressing, 1990s-inspired silk slip dresses, asymmetric silhouettes with cut-out backs and tailored checked sets; all jewels.
C/Meo Collective. Photo: Reannon Smith
C/Meo Collective‘s floral suit and hot red dress with extravagantly puffed sleeves (above) brought new meaning to what we know of everyday clothes.
Gorman. Photo: Reannon Smith
Gorman maximalism (above) appeared in a mashup of rainbow colours and swirly patterns, bold and splashy print-on-print dresses, some asymmetrical silhouettes, tailored jumpsuits, and a two-piece checked suit teamed up with patterned shirt.
Misha Collection. Photo: Reannon Smith
Misha collection (above) explored modern femininity with gentle silhouettes and shaped up sculptural garments which celebrated the female body and, with rigorous tailoring and uptight-cuts, created a new kind of chic.
Keepsake The Label. Photo: Reannon Smith
Asilio, Keepsake the label (above) and Nicola Finetti (below, and main picture, top) sent the most refreshing, billowy outfits to the show including bold sequined dresses and a perfect duo of leather-lace crochet corset with appliqué tulle skirt in the queen of colors; red.
Nicola Finetti. Photo: Reannon Smith
