THREE FROCKY TWIGLETS
LITTLE. BLACK. FIT.
Voxfrock often fears fashion must be deaf. Or stupid. Why else, after decades of modern marketing and technological frockery, do so many grown women still gripe – loudly and often – that most fashion is made for colt-like, sex-obsessed teenagers with no backside or ladybumps to speak of? Why are their own womanly hills, valleys and D-cup undulations ignored so that shopping for frocks is invariably a depressing exercise in compromise? Hmmm?
It’s an oddity that recently prompted designer/manufacturer Amanda Watson to start up her own online boutique of logical, woman-friendly dress options. The LBD boutique is pitched at women of any age, shape and taste, particularly the tricky ones (ie: the majority), in the market for a basic black dress. Or several. And, aren’t we all. Ms. Watson’s virtual rack of smooth-touch transeasonal opaque jersey dresses is divvied into styles most flattering for various body-shapes. Prices vary from around $180 to $240 and construction, including minimal seams, blind hems and bra-strap loops where needed, across the pod collection aims for a smooth-fitted or elegantly draped silhouette. Voxfrock did notice a shortage of below-the-knee and mid-calf hemlines, but that may be addressed as these lengths get a proper grip in the Zeitgeist. In the meantime www.the-lbd.com is worth sharing to any perplexed owner of hills valleys and D-cup undulations in your orbit.
LEARN TO WIN A MILLION CLICKS
Wendy El-Khoury’s Wedded Wonderland blog and social media network is barely two years old but already a head-shaker phenomenon every girl and her poodle would dearly love to emulate. Ms. El-Khoury’s lush formula of heart-strummer and real-life images (example, main picture, top) – plus a cabinet of clever socio-savvy ingredients – has plugged into the dreams of thousands of brides. And, Wedded Wonderland’s fanbase is still quickly swelling . More than 386,000 Facebook likers, 92,000 Instagram fans and a combined total of more than a million genuine followers qualifies Ms. El-Khoury (pictured) to teach the arts of reach to others and that is precisely what she is plans to do. “I have turned what was once a dream, then a hobby into a very successful multi-platform brand and business,” Ms. El-Khoury says; “I now want to share my success with other companies involved in the wedding industry. It is crucial for brands these days to have a devoted and engaged social media following that can, in turn, drive brand awareness and ultimately sales.”
Her Wedded Wonderland Social Media Seminar Tour begins on Monday, February 3, 9.30 am. at Sydney’s Regus hotel and continues to Brisbane, Melbourne, Adelaide and Perth until March. Just 25 participants can be accommodated in each city so best get a wiggle on. For information and bookings go to socialmedia.weddedwonderland.com/weddedwonderland or email info@weddedwonderland.com.
FROCK UP AND WIN
Racecourses are launching some memorable campaigns to extend their sparkling spring seasons into the balmy days of autumn. As you do. Autumn is potentially as warm and sweet and sartorially thrilling as any spring. This week in Melbourne, for example, the Victoria Racing Club joined Myer – its traditional Fashions on the Field partner – to kick off its Flemington Autumn Racewear Competition on Instagram.
Follow @FlemingtonVRC, post a full-length selfie modelling your fanciest autumn racewear ensemble, hashtag it #MyerBGFL and you could win a swag of prizes including a night at Sofitel Melbourne on Collins, a $500 Myer shopping voucher and a day of kick-back luxury at the 2014 Myer Beautiful Girls Fashion Lunch in March.The competition closes at 9 am., Tuesday, February 25 . It will be judged by Myer ambassador Kate Peck and a squad of other Myer milliners and fashion designers. An Instagrammers’ Choice award, for the entrant with the most Likes, will also win a $250 Myer shopping voucher.
For more information about the Melbourne Festival of Racing’s Black Caviar Lightning Day on Saturday, February 15, Australian Guineas Day on March 1, Super Saturday on March 8 and pinnacle autumn fashion event, the Myer Beautiful Girls Fashion Lunch on Wednesday, March 5, go to www.flemington.com.au
Janice Breen Burns, jbb@voxfrock.com.au
