March 18, 2017
Meet Ellen Coyle, Voxfrock Rookie with a lyrical literary style. In her first report from VAMFF‘s front line, Ellen leads us through the teaming Plaza, into the thick of backstage and out the other end, to where the frocky stuff finally happens. In her usual life, Ellen is the cheeky voice behind Post Bogan, Melbourne’s style, culture and nouveau` dag commentary site. She’s also an industry professional and RMIT alumni, trained in construction and pattern cutting techniques. Ellen tells us for Post Bogan, she dissects and discerns the why and how of the sartorial tribes of Melbourne. “An egalitarian approach and an awareness of our roots, our own attitude toward the class divide, and the fascinating way in which we define and redefine ourselves through fashion, is what keeps Post Bogan observing,” she says. “Fashion is a way of expressing ourselves, and if we bring out the inner mullet, so be it”. Ellen went VAMFFing for Voxfrock with Zhongda “Sam” Wang, rookie photographer on Monty Coles’ gifted RMIT crew. Click back tomorrow for their next collaboration.
Words: Ellen Coyle Photos: Zhongda Wang.
The first sound you hear is the click, pop, click, pop… and the whrrrrrrrr of skateboard wheels over the surface of the forecourt of the VAMFF Plaza. Ollys, 180s and a sick front-side heel slip criss-cross, a ‘bride’ and her bridesmaids in Pantone green searching for the perfect position for her photographer. Meanwhile, the pop of heels on the granite and the click of street photographers continues at the entrance to the fairground – it’s VAMFF Premium Runway #4.
On the Plaza it’s all bright lights, cacophony, activity. The mood is carnivale; food trucks and fairy floss, fashion darlings swinging like serene angels on the Mercedes Benz photo booth. Happy noises; so very different to the activity behind the scenes.