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    • NOWEST

      There were some pretty compelling theories behind MFF’s pick of brands for Urban Oasis. “Notions of identity, social enterprise, politics, upcycling, customisation…” were high on programmer, Paola di Trocchio’s notes. But…

    • Power

      At the pointy end of Melbourne Fashion Festival 2023, Voxfrock Rookies, journalist Reyam Alyasery and photographer Alexi Cordes crewed for one of its most popular runways. Scroll down to meet them…

    • Not your average runway

      A world away from its big-gun runways in the Royal Exhibition Buildings, MFF’s Fashion Culture programme pops and crackles across dozens of tinytiny independant events in the city and suburbs. Gigs…

    • Carlin’s (En)vision

      Voxfrock rookie photographer Carlin John Stephenson scouted the festival’s forecourt for streetstyle fashionistocrats before slipping onto Envision Runway’s media riser to capture its ethically-charged mix of labels including Arnsdorf, Torannce, Anna Quan,…

    • Erin’s Utopia

      Melbourne Fashion Festival‘s first premium runway “Utopia” was a nostalgic revelation for Voxfrock rookie journalist Erin Visagie. She found herself reflecting on fairytales and talking “femininity and connectedness” backstage with fellow…

    • Was that you?

      With the first flood of punters onto the Fashion Forecourt of Melbourne Fashion Festival’s flagship runway venue, the Royal Exhibition Buildings, Voxfrock Rookie graduate and crew mentor, Chrissy Dore set to…

    • Film Set

      The Melbourne Fashion Festival’s annual film awards is more lager than gala but still a honeypot for entries from across the globe. Its 2023 harvest of more than 100 submissions was…

    • Fresh from the Vault

      We have lift-off! This elegant photo essay by Voxfrock Rookie Alexi Cordes kicks off our daily coverage of the 2023 Melbourne Fashion Festival. Alexi is the newest member of our rookie…