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  • Featured Posts

    • Atusa’s basket of best VAMFF brands

      Meet Voxfrock Rookie journalist Atusa Moghaddam, below, a young woman whose life is infused with fashion on every level, from her RMIT design degree to her current career, managing stores and…

    • Ping Ping Ping

      Voxfrock editor Janice Breen Burns picks a batch of ping trends defining autumn/winter NOW. Photographs: Zhongda “Sam” Wang at the Virgin Australian Melbourne Fashion Festival. Full and fancy sleeves. Ping. Shoulder-grazing…

    • Ben’s Depths

      Young Melbourne fashion photographer Ben Macri, below, dreams of shooting Vogue covers and international runways some day. And it’s highly likely he will. As a Voxfrock Rookie photographer, his mentor for…

    • Ellisha’s Artful Angles

      Meet Voxfrock Rookie shooter Ellisha Kriesl, below, assigned to photography legend and mentor Monty Coles for VAMFF‘s duration. In this, her first photo essay for Voxfrock, Ellisha shoots VAMFF’s zenith show,…

    • Rookie Does Legend

      Meet Molly Jones, below, on her second tour as a Voxfrock Rookie fashion journalist and assigned to cover the Virgin Australia Melbourne Fashion Festival‘s zenith event, the Carla Zampatti Grand Showcase.…

    • Was That You?

      Were you spectacularly fashionable, terribly chic or looking utterly lovely on The Plaza last night? Of course you were! And we snapped you as you strode to the shows, drifted between…

    • We Are Frocking

      Yes we are Dear Readers, your 2019 Voxfrock Rookie crew is frocking on all cylinders across VAMFF‘s backstage, front rows, zed rows, runways and the streety chic on the Royal Exhibition…

    • I Dress, Therefore I Am (connected)

      Why’d you pick that frock, that style of jeans, those shoes? A rare Melbourne Museum exhibition, “Fashion Redux” opens the 2019 Virgin Australia Melbourne Fashion Festival (March 1 – 10) and,…