Not Your Average

Melbourne Fashion Week‘s best bit was the most offbeat of offbeat runways, FashionXUnderground, a logical assignment for our maverick rookie pair, Sophia Matelli and Emma Sinclair. The VoxFrock Rookie Crew’s newest recruits swirled their original POVs and artistic license into their reportage, capturing the crackle and blurr of MFW’s most Melbourne-esque show from its street-style spectacles to its joyfully chaotic front-on-house “runway” performances. Check back later for the VoxFrockers’ last blasts and final reports from MFW 2024.

Photo: Sophia Matelli

Words: Sophia Matelli Photographs: Emma Sinclair&Sophia Matelli

Melbourne’s heritage Town Hall is a new world, an escape in the heart of the bustling city. Stiletto-tall models, sprinkled green makeup, linger in hallways in pockets of shadows.

Vivienne Gidakos and Robert Bonomy in matching Balenciaga green. Photo: Sophia Matelli

Small crowds gather on the black-and-white checkered foyer, more models gather, draped in glamorous fabric and contrasting caps. Doors open, the main hall welcomes the crowd.

Alyona in colourful animal print. Photo: Sophia Matelli
Detail of Tim Neal’s textured blazer. Photo: Sophia Matelli
Photo: Sophia Matelli

Green lights, live organ music, a centrepiece model in Wilson Jedd Adams couture on a circular runway. On the side, compiled fabric sculptures.

Performers, The Huxley’s opened the show. Photo: Emma Sinclair

The spectacle begins: a melancholic balcony ballad from showstopping duo The Huxleys and ethereal solo dancer Blu Jay in Remuse designs. A taste of the show’s energy and artistic flow. A “queer utopia”, reads Jedd Adams’ visuals.

REMUSE. Photo: Emma Sinclair

Designers including Posture Studios transform the circular runway into a hazy-lit dystopia with hooded pieces, masculine shapes and plaid patterns.

Posture Studios’ dark, fast and edgy monochromatic designs nudged an almost “post apocalyptic” feel. Photo Emma Sinclair

Others flow seamlessly: Hunter GathererXBrotherhood of St. Laurence appear not once, but three times in animated model performances and eclectic styling colourways, like a dream sequence, jumping from one world to the other.

Karlaidlaw’s bold designs featured intricate detailing, unconventional cut outs. Photo Emma Sinclair

From Karlaidlaw’s striking, subversive pieces, to House of Darwin’s sunny, sporty prints, the show proves what fashion can and should do: express, represent and utilise.

Karla Laidlaw. Photo: Emma Sinclair

The crowd is once again transported – figuratively and literally – as the show moves to a different section of the hall. The Cat Who Knits make an entrance with movement artist Maggz and knitwear that transcends the hall width and balconies.

The cat who knits. Photo: Emma Sinclair
Karla Laidlaw. Photo: Emma Sinclair

As the queens from Brynn costume and Aysha Buffet and her House of Buffet finish their walks in feathers, flowers and sparkles, The Injury models slink through the crowd and into the harsh spotlight in
lace, leather and spiked hair that could cut.

Club Venus. Photo: Emma Sinclair

Club Venus closes the show with House of Diesel, a lot of mesh and stripes, and dancers including Chantal Bala proving this is clothing you can seriously move in.

Chantal Bala’s mesmerising floor performance for Club Venus. Photo: Emma Sinclair

As Fashion X Underground finishes, the energy stays as the crowd spills bacik onto the city streets. The sky is dark, the show may be over, but it has charged the night with an urge to express, no matter the execution.

Leeana James and Tim Neal in contrasting textured jackets
Metallics and statement footwear on Amy Lou and Angelo Saxton. Photo: Sophia Matelli
Photo: Sophia Matelli
Vonne Yang glistens in green and sequins. Photo: Sophia Matelli.
Darci Peckham in artistic blazer and lace tights. Photo: Sophia Matelli

Meet the VoxFrockers

Sophia Matelli

Sophia Matelli

Emma Sinclair

Emma Sinclair

Emma and Sophia both completed a Bachelor of Design Communication at RMIT in 2022. Since then they have worked together to create two publications under their brand ‘Look!’. They have always had an interest in fashion, and were able to explore this deeper through Look! Book publication. They worked with designers and creatives in the fashion industry to create a visually immersive experience through photography and interviews. Focusing on mix media, Emm and Sophia combine photography, collage and graphic design in their work. 

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