Australian fashion wunderkind Dion Lee has designed a pod collection for Target to be released in 35 stores on July 2. The store announced the collaboration, part of its Designers For Target programme earlier today, with two teaser shots (main picture, top, and below) echoing Lee’s sleek, technical aesthetic and, for the first time, a new interest in active sportswear. A full Dion Lee for Target lookbook of the 35 piece collection will be available on June 16.
Mr. Lee, 28, is one of Australian fashion’s most exciting young designers, renowned for his creative cutting and complicated tailoring techniques. He has shown his strikingly original and deceptively minimalist collections to wide – at times, rapturous – acclaim at fashion weeks in Australia, the UK and US. “As our international business continues to grow, we were excited about the opportunity to create a collection that will give more women across Australia access to the Dion Lee brand,” the designer said. “The Dion Lee for Target collection is designed to reflect the lifestyle of the contemporary woman, mixing elements of tailoring, lounge and active wear, to create the ultimate modern wardrobe.”
Dion Lee
Prices will range from $25 to $119 and the collection will include lounge wear, active sports, day-to-evening designs and accessories. “Laser cutting detail is no longer reserved only for designer runways,” Target stated. “And, you can forget about neoprene being used just for swimwear. This collection makes high-end fashion affordable and more accessible to everyone.”
“Dion Lee is an incredibly talented young designer,” said Target managing director, Stuart Machin. “Target is proud to bring his designer aesthetic to women across Australia.”
Janice Breen Burns, jbb@voxfrock.com.au
